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Leadership Identity: The Story You're Defending Without Knowing It
When business pressure hits, most leaders instinctively look outwards, at the market, team strategy. This article explores why the real problems is closer to home, and what is takes to think clearly; the impact of identity in leadership. A marketing consultancy had built its reputation on large-scale strategic work. Brand positioning, in-depth research, market entry, and the kind of projects that took months and changed the direction of a business. Clients had paid well for i

Andrew Sherman
Apr 125 min read


Proximity Was Your Accountability Strategy. Now What?
Accountability doesn't disappear when you scale. It gets displaced. In a team of 15, accountability is largely ambient; everyone can see what everyone else is doing. At 50 or 80 people, that no longer holds. Departments emerge, roles specialise, the founder moves further from the day-to-day, and what felt like a culture of trust starts to look like a culture where no one knows who owns what. The instinct is fix process. The real fix is harder: how conflict is handled and lead
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Apr 26 min read


Team Communication: What Mixed Messages Are You Sending?
Leaders rarely intend to send mixed messages, yet when competing priorities such as speed and quality are not explicitly integrated, teams are left to guess which matters most. As organisations scale, clarity depends less on choosing one priority over another and more on articulating how tensions are managed in practice.

Andrew Sherman
Mar 122 min read


The Case for Strategic Networking When Nobody Has the Answers
Most leaders are networking. But if you are a more task-focused leader, are you possibly prioritising getting things done over having networking conversations that challenge your thinking? In a period of rapid change driven by AI, that distinction may matter more than ever. In coaching conversations with task-focused senior leaders, a revealing question can be: in your network, who is challenging your thinking right now? The question tends to land with more discomfort than mo

Andrew Sherman
Mar 107 min read


When Scaling or Selling Quietly Breaks the Psychological Contract
This article explores the impact of scaling or selling on the psychological contract in organisations and the impact this can have on motivation and accountability.

Andrew Sherman
Jan 203 min read


Give Yourself a Break: Why Self-Compassion Is a Performance Multiplier for Leaders
In coaching sessions with high-performing leaders, I often witness the same pattern. They talk about how they can sit with a team member who has made a mistake and help them notice what that person did well. They can help them see the lesson, articulate the growth opportunity, and walk out feeling supported rather than shamed. Yet the moment the leader makes a similar mistake themselves, the tone shifts. The generosity evaporates. The inner critic takes the microphone. Leader

Andrew Sherman
Nov 27, 20254 min read


Shifting Perspective: Task Conflict as Energy, Not Drama
A recent coaching session helped a leader explore their perception and response to conflict. I am referring here to a task-based conflict, which is a disagreement about ideas, strategies, or decisions. Not a relational conflict that can lead to tension and animosity in the workplace. For this leader, conflict began to arise as their start-up business expanded, and departments and teams formed to manage the growing complexity of operating at scale. When people disagree, le

Andrew Sherman
Nov 23, 20252 min read


Defensiveness isn’t a problem. It can be a sign.
Defensiveness shows up everywhere in leadership, but it’s especially common in fast-paced environments, where the stakes feel personal, and reputations can shift overnight. It isn’t a flaw in the person in front of you. It can be a sign that something in the conversation feels unsafe or high-risk, even for seasoned leaders and founders who are used to operating under pressure. People often tie their identity to their ideas, their creative instincts, or their strategic judgmen

Andrew Sherman
Nov 23, 20252 min read


You Don’t Need to Believe Everything Your Mind Tells You
Unhelpful or uncomfortable thoughts aren’t a sign that something is wrong with you as a leader. They’re simply part of being human — and, in fast-paced startup environments, they’re often part of the territory. When the stakes are high and uncertainty is constant, the mind naturally generates doubt, criticism, and worst-case scenarios. The problem isn’t that these thoughts appear; it’s what happens when we treat them as unquestionable truths. This is when we become so entangl

Andrew Sherman
Jul 29, 20252 min read


What Helps You Switch Off at the End of the Day? The Power of Reflective Practice
Want help switching off at the end of a busy day? A simple, research-backed habit can help—a daily reflective practice. This is not random ruminations on a challenging day. Instead, you choose structured and intentional reflection.

Andrew Sherman
Jun 19, 20252 min read


You Have the Title. But Do You Have Their Respect?
This post explores how leaders cultivate respect through the quality of daily interactions with their team.

Andrew Sherman
Apr 18, 20252 min read


Leadership in a Noisy World: The Hidden Cost of Cognitive Overload
Cognitive load refers to the mental effort required to process information. This post explores three ways leaders can improve communication.

Andrew Sherman
Mar 31, 20253 min read


Navigating Uncertainty: Don't Get Stuck in the Drama Triangle
In today's uncertain world, it is not surprising that stress levels are rising with so much political instability, AI-driven disruptions,...

Andrew Sherman
Mar 17, 20252 min read


Sometimes, the Best Action Is to Take No Immediate Action
However, in today’s complex and uncertain world, the discomfort of inaction can cloud our judgment. Our urge to act immediately is often...

Andrew Sherman
Mar 10, 20251 min read


What Causes You More Stress: Internal or External Demands?
For many, the demands we place on ourselves are the primary source of stress, and the rapid pace of change only amplifies these internal...

Andrew Sherman
Feb 26, 20252 min read


How Does Your Leadership Behaviour Change When Under Pressure?
This post takes a recent study and links to impact of reactive leadership behaviours on feeling respected and the consequences for culture

Andrew Sherman
Nov 4, 20241 min read


Leadership Transitions: Learn How Your Leadership Changes Under Pressure
This article explores leadership transition and how your future leader approach might change under pressure.

Andrew Sherman
Oct 30, 20243 min read


Three Challenges and the Development Opportunities for First-Time Managers
This article explores the development opportunities with the transition from individual contributor to first-time manager

Andrew Sherman
Oct 22, 20243 min read


How Cultivating Hope Can Be a Lifeline During a Career Transition
This post explores how cultivating hope can be a lifeline when navigating the uncertainty of a career transtion

Andrew Sherman
Oct 8, 20244 min read


How Can Empathy Pave the Way for Success in a New Leadership Role?
This article explores how empathy can pave the way for success in a new leadership role

Andrew Sherman
Sep 16, 20242 min read
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