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Coaching Approach

Helping leaders thrive in complexity, uncertainty and change with an adaptive approach.

Help you develop an adaptive mindset

If you are a leader in a startup, scaling, or small to midsize business, you will need the psychological flexibility to thrive in uncertainty and change. Adaptability will help you remain true to your vision while evolving your leadership to navigate future growth. My coaching approach can help you develop psychological flexibility, enabling you to stay open, adaptable, and resilient when facing challenges.

My coaching approach can assist you in navigating uncertainty without becoming entangled in unhelpful narratives or emotions, promoting greater flexibility in your thinking and behaviour. Leaders with an adaptive mindset view challenges as opportunities for growth rather than threats and are comfortable with ambiguity. 

The most effective leaders can hold competing perspectives without immediately acting. The capacity to sit with uncertainty without being overwhelmed by it—to resist the urge to act to resolve ambiguity prematurely. Psychological flexibility is an essential leadership skill in a complex, rapidly evolving world. 

 

My coaching will help you reflect on your beliefs, assumptions, and biases, which are crucial to examine for adaptive work. It encourages leaders to self-regulate, ask better questions, listen deeply, take a systems view, and remain open to uncomfortable internal experiences when faced with uncertainty. 

I will encourage you to stay curious and receptive to new ideas when solving complex problems and to recognise when your tolerance for uncertainty, assumptions, or beliefs might limit your impact. An adaptive mindset is crucial for leaders to navigate complex stakeholder environments, make strategic decisions, and foster innovation. It will enable you to respond effectively to shifting market conditions, team dynamics, and organisational challenges.

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Support you in solving adaptive challenges

Founder-led business leaders face adaptive challenges to break new ground, remain competitive and scale. Adaptive challenges are novel problems that don’t have straightforward solutions and require changing behaviour, values or attitudes to address them effectively. 

 

My coaching approach can help strengthen your capacity to address these challenges. I combine an evidence-based coaching approach with practical leadership experience to help you zoom-in to work on specific adaptive challenges you’re facing and step back to apply what you have learned in the future.

A coaching approach that balances your professional development while helping you work on achieving organisational goals. With 20 years of leadership experience in startup and global marketing services companies, I have led organisations, teams and some of the largest advertising accounts. I have experience navigating complex stakeholder environments and solving strategic, commercial, and operational challenges. I will bring this experience to coach you in navigating organisational change and supporting you in solving adaptive challenges. 

I offer hands-on strategic and operational leadership background to the coaching alliance to help foster trust and engage in experience-informed questions. With experience in leading teams and organisations, I can help you identify leadership challenges and patterns, allowing for more targeted coaching interventions. Adopting a systemic approach, I will assist you in exploring the interdependencies that influence change and how to operationalise your solutions.

Create the conditions for adaptive growth

In today’s fast-moving landscape, leaders in startups, scaleups, and small to mid-sized enterprises face constant change and complexity. Many seek a trusted, confidential sounding board to gain fresh perspectives, solve challenging problems, and lead with clarity. My executive coaching mission is to create the conditions for adaptive growth, where leaders can pause, reflect, and grow in their professional development and solve work-related challenges.

Surveys across over 1,000 digital coaching sessions describe a “powerful blend of deep listening, insightful questioning, and structured guidance; building trust quickly, creating a safe, nonjudgmental space where open and honest dialogue leads to breakthroughs.”

By aligning each conversation with professional goals and real-time challenges, I am focused on helping clients clarify their thinking, challenge assumptions, and uncover new possibilities. My coaching approach ensures that every session is relevant, responsive, and results-focused.

Whether you’re navigating mindset shifts, scaling a team, or making complex decisions, I can equip you with practical tools, tailored strategies, and the confidence to act. Through reflective inquiry and accountability, I empower leaders to communicate more effectively, think more critically, and unlock their full leadership potential—one conversation at a time.

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Andrew Sherman Executive Coaching helps leaders create clarity, build resilience, and embrace an adaptive mindset to thrive in complexity, uncertainty and change.

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Location:

London UK

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