
Hello! I'm Andrew Sherman. I integrate evidence-based coaching approaches with practical leadership experience to bring real-world understanding. Evidence-based coaching involves using a range of methodologies relevant to your situation that are proven to deliver results.
Before transitioning to executive coaching, I spent 25 years in global and startup marketing services companies, with 14 years in executive-level leadership roles. This corporate experience supporting leaders and managers sparked this coaching career, which aims to help people realise their professional ambitions and thrive in complexity, uncertainty and change.
Throughout my professional journey as a leader and coach, I have witnessed firsthand how unhelpful thoughts and emotions can erode our resilience and problem-solving abilities, ultimately undermining our leadership potential. I help leaders navigate challenging situations without getting caught in unproductive narratives or emotions, allowing them to be more flexible in their thinking and behaviour to focus on what truly matters.

I help leaders create clarity, build resilience, and embrace an adaptive mindset to thrive in uncertainty and change
I am passionate about helping people get results by applying relevant evidence-based coaching approaches. Over 400 leaders across 50 organisations have trusted me to facilitate change. Surveys across 1,000 digital coaching sessions show I consistently achieve a client satisfaction rating of 4.9 out of 5.
Feedback from these digital coaching sessions describes a style that blends deep listening, insightful questioning, and practical tools to help clients gain clarity, confront unhelpful thinking and emotions, and take meaningful action.
Working together, I want to create a safe, confidential, and positive partnership to help you achieve clarity and enhance your creativity, problem-solving and resilience. To help you get results, I will be alongside you at every step, helping you translate your insights into actionable plans to achieve your goals and leaving you with the tools and resources needed to guide success.
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​​If you want to learn more, let's connect to see if we're a good fit.
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Master of Science in Coaching Psychology from Sydney University
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Master of Business Leadership from Charles Sturt University
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Graduate Diploma in Organisational Coaching and Leadership from Charles Sturt University
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Level 1, 2 and Advanced Certifications in Organisational Coaching from the Institute of Executive Coaching and Leadership
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Certified Hogan Coach
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Certified Systemic Team Coach
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Certified Narrative Coach
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Certified Strengths Coach
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Certified HBDI Coach
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Professionally certified (PCC) by the International Coaching Federation
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Publicis-owned, Zenith – Partner & Chief Operating Officer
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Publicis-owned, Starcom MediaVest – Executive Strategy Director
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Walker Media, UK – Managing Partner
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M&C Saatchi, UK – Media Director
Coaching Credentials
Leadership Experience
